

Practical Impact Re-imagined
What it means to drive change and impact has and will always be open for debate. What is for certain though is today’s leaders and executives face unprecedented challenges across many fronts.
On the one hand, leaders face the challenge of transforming their organisations amidst factors such as the emergence of technologies like AI, 5G, IOT, AR/VR, Blockchain and 3D printing which are redefining competitiveness as well as impacting society in ways unthinkable only 10 years ago.
On the other hand, leaders also face the challenge of transforming themselves amidst factors such as balancing sustainable health, wellness, family and relationships.
In totality, the asymmetric challenges leaders face from the pursuit of simultaneous personal and organisational transformation should be viewed as the drive for change and impact under wicked conditions. One way leaders are proactively seeking to learn from and adapt to these dynamics is through Doctorate of Business Administration (DBA) or Executive PhD programs.
We believe the 4th Industrial Revolution will dare and demand leaders to tread the path less taken and not be satisfied with status quo thinking and doing. On the contrary, it will demand openness and receptivity to new ways of learning and doing - continuous stress-testing world views and related assumptions.
We invite you to join us to hear from executive level perspectives on how and where they are seeking to drive disproportionate change and impact at individual and organisational levels.
We challenge you to consider:
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What are wicked problems and challenges that executives are facing across various industries and geographies?
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How are leaders characterizing non-traditional factors into their strategy and plans such as impact of their product/service to environment, education, health or society?
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What are latest thinking and cutting edge executive research projects across domains such as strategy, operations, finance, technology, entrepreneurship or marketing?
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How are executives driving change, impact and making a practical contribution with their research?
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What is the role and impact of higher education such as Doctorate of Business Administration (DBA) and Executive PhD programs?
Over two short intense days, participants will be immersed to highly interactive, hands-on sessions to explore impact and change from a spectrum of executive/leader perspectives. More specifically, participants will engage with a mix of content from speakers, panels, presentations, workshops and networking.
Pricing
Ticket Type | Member Fee | Non-Member Fee |
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Super Early Bird (June 1 – July 31) | £200 | £350 |
Early Bird (Aug 1 - Sept 30) | £300 | £450 |
Standard (Oct 1 - Dec 1) | £400 | £550 |

Highlights
High Level Agenda
TIME | DAY 0 - Sat, Nov 30 | DAY 1 - Sun, Dec 1 (Shard) | DAY 2 - Mon, Dec 2 (Shard) |
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08:00 | - | Light Breakfast & Registration | Light Breakfast & Registration |
08:45 | - | Keynote -
"Inspiring leaders towards thoughtful research and practical contribution"
- James Hayton | Light Breakfast & Registration |
09:00 | - | Panel - "3D Construction Printing - A potential solution to a wicked problem in emerging countries" - Rob Brennan, Jakob Jørgensen, Dr. Ian Halliday | Panel- "Strategy making for social impact of emerging technologies - the era of new wicked strategy problems"- Luciano C. Oviedo, TBC, TBC |
10:00 | - | Speaker - "Organisational change in a VUCA world”
- Amanda Scott | Speaker - "Set-theoretic methods for characterising workplace change"- Toby Benzecry |
10:10 | - | Speaker - "Innovation in a National Context: Changing the focus of an economy to knowledge based innovation" - Saeed Kharbash Al Marri
| Toby Benzecry Cont. |
10:30 | - | Networking Break | Networking Break |
10:50 | - | Speaker: “The Future of Marketing and Customer Digital Engagement in the Pharma Industry” - Ahmed Saleem Abomusallam | Speaker - "New trends in skills and interventions: How New Collar Skills may be increasing employability in the Fourth Industrial Revolution" - Remi Abere |
11:20 | - | Speaker - “An Influence Of An Organisational Culture On A Strategic Dialogue In Organisation” - Andrey Shishakov | Panel - "Platform ecosystems and strategy for high tech companies"- Sotirios Paroutis: WBS, “Shaz” Ansari: Cambridge |
11:50 | - | Speaker - “Undaunted: How Successful Leaders Face Wicked Problems” - Paul Barnett | Platform Ecosystems Panel Cont. |
12:20 | - | Networking Lunch | Networking Lunch |
13:20 | - | Keynote - "Catalysing change, impact and contribution through a DBA"- Dr Nneka Abulokwe | Speaker - "Mini-Idea Hack-a-thon: What happens to ideas in organisations?"- Tyrone Pitsis |
13:50 | - | Speaker - "Designing a cyber-vulnerability assessment platform in the 4th Industrial Revolution" - Tony Corkett | Speaker - "How slow decision making at the board table is killing entrepreneurial ventures"
- John Lyon |
14:20 | - | Speaker - "The erosion of incumbent banks? - A case study into disruptive technology within Financial Services" - Derek Hubbard | John Lyon Cont. |
14:50 | - | Networking Break | Networking Break |
15:00 | - | Speaker - "Open Strategy: How to engage technologists, front-line employees, customers and competitors for a winning strategy"
- Christian Stadler | Speaker - "Achieving ambidexterity and sustainable competitive advantage in UK SME’s”
- Simon Brayshaw |
15:30 | - | Christian Stadler Cont. | Speaker - "Healthcare's Wicked Problems: How to Fix Them" - Andy Wilkins |
16:00 | - | Speaker - TBC | Panel - "Opportunities & challenges for DBA programs, curriculum and experiences for practical contribution" - Tyrone Pitsis: Durham, Christian Stadler: Warwick Business School, John Lyon: Warwick Business School |
17:00 | - | Recap & Closing Thoughts | Recap & Closing Thoughts |
18:30 | Light Mixer & Networking | Networking Dinner | - |
Speakers

Ahmed Saleem Abomusallam
PROMOTIONAL & MARKETING ACTIVITIES OF CNS PORTFOLIO, GLAXOSMITHKLINE (SAUDI ARABIA)
DBA CANDIDATE, WARWICK BUSINESS SCHOOL

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