MEMBER PROFILE

Oliver Walmsley

MEET

Oliver Walmsley

DBA Research Question:

What does competitive advantage mean to UK Higher Education and how do Higher Education Institution’s pursue it?

Elegant Female

Keywords:

Higher Education, Competitive Advantage, University Strategy, Technology, DBA Cohort 1

  • LinkedIn Social Icon

Abstract:

Competitive Advantage is a much studied concept in the context of strategic planning. Originally applied to the private sector but with relevant applications in public sector, it is a lesser known concept within the Higher Education sector (HE). HE’s position in UK society has been altered by the government pushing the University sector to behave in more “business like” ways and demonstrate increased competitive behaviour. The purpose of this research is to offer deeper understanding of competitive advantage in a HE context. This study will provide practical guidance for those seeking to strategically plan to gain competitive advantage, whether actions differ across different institutional contexts and identify common weaknesses that can be generalised to the HE population.

MEMBERS

Join Our Growing List of Professional Members

Warwick CG provides access to business development, networking, valuable business insights  and opportunities to participate in strategic initiatives such as consulting and being published in the WCG Journal. Contact us to learn more!