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Simon Brayshaw

MEET

Simon Brayshaw

DBA Research Question:

How do Small and Medium Sized Enterprises achieve ambidexterity?

Keywords:

Ambidexterity, Strategic execution and management, Exploitation Exploration, SME, Sustainable competitive advantage, Balancing resources, DBA Cohort 1

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Abstract:

Finding a practical approach for SME’s to apply theoretical ambidexterity research to enable them to achieve short term performance and long term sustainable competitive advantage by simultaneously balancing exploit and explore activities.

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