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Fahd Jamil


Fahd Jamil

DBA Research Question:

What could we do to manage multiple interpretations of information to improve crisis response operations?

Elegant Female


Sensemaking, Crisis management, Supply chain, Operations, DBA Cohort 1

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The practical aim of this research is the creation of a framework for people to work together to bring order to a disordered situation. The underlying idea is to identify appropriate procedures through which the equivocality of a situation posed by multiple interpretations is reduced. This research addresses the challenge of organising multiple definitions of information and offer explications of the extent to which teams can improve their response to crises.


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